Research
Interview with Vince Sirico
As I venture further into 3D art, I wanted to find out more on how it is used in the professional workspace. I am lucky enough to have someone very close to me that works in a professional industry that has 3D art breaking into it. I got to sit and talk with Vince Sirico about how 3D has found itself within his past and current projects. Vince first broke into the scene as a photographer from Chicago, he now takes on other job roles such as Creative Director, and Production lead. He has worked with companies like adidas, nike, reebok, finishline, and even celebrities such as Selena Gomez. Vince was a perfect interviewee for this topic and I learned so much during this interview.
Photos by Vince:
As I venture further into 3D art, I wanted to find out more on how it is used in the professional workspace. I am lucky enough to have someone very close to me that works in a professional industry that has 3D art breaking into it. I got to sit and talk with Vince Sirico about how 3D has found itself within his past and current projects. Vince first broke into the scene as a photographer from Chicago, he now takes on other job roles such as Creative Director, and Production lead. He has worked with companies like adidas, nike, reebok, finishline, and even celebrities such as Selena Gomez. Vince was a perfect interviewee for this topic and I learned so much during this interview.
On an uplifting note, Vince has some really great things to say about 3D and its potential to influence the media. As stated earlier Vince began his career as a photographer, doing on-site photos and studio work. This has given him the knowledge of all things photography, from setting the shoot up to executing it. So when I asked him “What obstacles do real life photography and video lack, where 3D excels?”. He went on to talk about lighting and how influential lighting is when shooting photos.
”Control over lighting itself is the biggest thing.”
On-site you have the sunlight, possibly some other external directional lights, and that's all. Vince states “When you’re on location you can only control so much lighting.” This was fascinating because he went on to explain how with 3D you can do whatever you want with lighting. Which is very true. If you have a 3D model in any 3D software you can light it however you want. Using a HDRI you can capture the lighting of any interior or exterior place. Then you can use area lights, a simulated sun, or even spotlights. I fully understand why Vince would say this, it is revolutionary what 3D can simulate for a photoshoot. The points Vince brings up throughout this portion of the interview were so informational, and I could not see myself learning about this any other way.